Protecting your privacy and data is our priority. With the iPhone you can choose with whom you want to share your experiences, work and life. Apple products give you complete control over your data. App store protection, iCloud + and tracking transparency feature allows you stay secure, private and comfortable. Trackers or maps can’t follow your every location or spam you with unwanted mail and ads — allowing you to be productive, focused and in control. 

Coupling your iPhone with a range of other Apple products (which is easy) allows you get most value for your money. Through Apple One, you can access an exclusive and unlimited collection of Apple content. You can even decide whom you want to share it through one easy to manage portal.